Product design for SaaS startups

I’m Anja, product designer who's branched out to AI coding, growth, and product strategy to help startups ship and grow. I'm open to new roles: if you're looking for a no-nonsense product generalist, let’s talk: LinkedIn / hi@anja.design

B2B SaaS work

Vainu
Led PLG initiatives and product automations to help the sales-led business at Vainu grow. Details on LinkedIn, case studies coming soon ✏️
- B2B
- growth
- pricing
- AI
- analytics
- Product management
- end-to-end product design
- design leadership
- marketing automation
- access control
- apis
- messaging & copywriting
- design systems
- coding
Grafana
Led design and experimentation in the growth team at Grafana to help self-serve users succeed. Before that, shipped AWS integrations and access control management in Grafana Cloud. Details on LinkedIn, case studies coming soon ✏️
- B2B
- growth
- experimentation
- analytics
- end-to-end product design
- messaging & copywriting
- design systems
- APis
- access control
Aiven
Led a cross-functional project to kickstart SaaS product experimentation at Aiven. Partnered with a growth marketer to lead the project, and worked with engineers and analysts to set up infrastructure. Designed and shipped the first experiment focused on boosting user activation, and paved the way for ongoing learning and growth.
- B2B
- growth
- experimentation
- analytics
- apis
- end-to-end product design
- messaging & copywriting

Earlier B2C work

A few older projects so you can see my approach in different contexts

Perk
Conversion optimization for Perk, a bold, boutique clothing brand. Sharpened messaging and restructured content on landing pages to strengthen brand positioning and build trust faster. Reduced number of purchase steps to boost checkout conversion.
- B2C
- CRO
- end-to-end product design
- messaging & copywriting
Osiguranik
Branding and website overhaul for Osiguranik, a leading insurance marketplace in Serbia. Working with the client and my team at Alpha Design, I helped the brand position themselves as a trusted advisor for a young audience.
- B2C
- CRO
- branding
- end-to-end product design
- messaging & copywriting
- design systems
Bebbo
MVP design for Bebbo, UNICEF's parenting app. Initially commissioned to help a Serbian phone counseling service for parents offer preventive support, over the years Bebbo reached 14 countries, exceeded 1 million downloads, and became UNICEF's flagship parenting app. Working with my team at Alpha Design, I designed the first version of the app and created a lightweight design system to support future iterations.
- B2C
- branding
- end-to-end product design
- messaging &copywriting
- design systems

Thanks for stopping by

I'm based in Helsinki and work with companies in EU and US time zones. Reach out, I'm happy to chat with fellow designers, builders, and product people.